“When life gives you lemons, make lemonade… lots of lemonade.”
For years, graphic designer Nick Warrender was grounded by an autoimmune disease that deeply affected his quality of life. At the time, CBD was virtually inaccessible — until Nick discovered it for himself. That discovery was his boarding pass to a new journey. He saw firsthand how this remarkable cannabinoid could help chart a better course, setting him on a path that would help lift an entire industry to new heights.
With just $900 — but fueled by unstoppable passion and determination — Nick launched his mission from Kenosha, WI, introducing CBD to his local community and offering passengers a new way of living through hemp-based products. Piece by piece, he built the runway, introducing emerging cannabinoids, setting higher standards, and delivering a first-class experience in quality.
From piloting one of the first Delta-8 product lines to earning High Times awards, URB has taken off as a leader in the hemp-derived industry. Today, nearly 200 crew members help carry out Nick’s vision — working together to elevate lives across the nation.
When you choose URB, you’re choosing more than just what’s inside our products — you’re embarking on a journey of resilience, innovation, and a commitment to a better way of living.