About Us

For the past decade, Urb has solidified itself as an industry leader by offering unique and creative cannabinoids, catering to both cannabis connoisseurs and everyday endulgers.

But we’re never on autopilot. With ever-changing regulations and lack of quality brands, we aim to fly above the turbulence. Sit back, relax, and prepare to embark on a journey into the new world of Urb.

“When life gives you lemons, make lemonade…lots of lemonade.” 

For many years, a graphic designer by the name of Nick Warrender was struggling with an autoimmune disease that adversely impacted his life.

At that time, CBD had little to no accessibility. But when Nick came across CBD, he discovered how this magical cannabinoid could improve his quality of life. It was at that moment that his path, and the path of an entire industry, was about to change.

With only $900 but millions of dollars worth of passion and determination, he introduced CBD to his local community of Kenosha, WI, giving consumers a new way of living with hemp-based products. Over time, he built the runway little by little, introducing new and emerging cannabinoids and a higher level of quality for consumers.

From developing the first Delta-8 product lines to winning High Times awards, Urb has established itself as a leader in the industry. Around 200 employees now carry out Nick’s vision to elevate lives nationally. So when you experience Urb, you experience more than just what’s in our products.

We're excited to present our exclusive in-flight entertainment, High Mall Magazine, now available to all passengers.