I really like the effects of the Gummy Getaway Aruba. Will be re-ordering soon. TY! :)
About Us
Welcome Aboard
For the past decade, Urb has solidified itself as an industry leader by offering unique and creative cannabinoids, catering to both cannabis connoisseurs and everyday endulgers.
But we’re never on autopilot. With ever-changing regulations and lack of quality brands, we aim to fly above the turbulence. Sit back, relax, and prepare to embark on a journey into the new world of Urb.
A company of firsts
Urb built the runway for everyone else to fly
Est. 2020
Delta-8 THC Cartridge
First to market vapes created with hemp compliant Delta-8 oil
Est. 2021
Hemp Delta-9 THC Edible
First to market compliant and lab tested hemp compliant Delta-9 THC edibles
Est. 2021
Live Resin Vapes
First to market hemp compliant live resin vapes from flash frozen concentrates.
Our Story
“When life gives you lemons, make lemonade… lots of lemonade.”
For years, graphic designer Nick Warrender was grounded by an autoimmune disease that deeply affected his quality of life. At the time, CBD was virtually inaccessible — until Nick discovered it for himself. That discovery was his boarding pass to a new journey. He saw firsthand how this remarkable cannabinoid could help chart a better course, setting him on a path that would help lift an entire industry to new heights.
With just $900 — but fueled by unstoppable passion and determination — Nick launched his mission from Kenosha, WI, introducing CBD to his local community and offering passengers a new way of living through hemp-based products. Piece by piece, he built the runway, introducing emerging cannabinoids, setting higher standards, and delivering a first-class experience in quality.
From piloting one of the first Delta-8 product lines to earning High Times awards, URB has taken off as a leader in the hemp-derived industry. Today, nearly 200 crew members help carry out Nick’s vision — working together to elevate lives across the nation.
When you choose URB, you’re choosing more than just what’s inside our products — you’re embarking on a journey of resilience, innovation, and a commitment to a better way of living.
Our Values
No Autopilot
We’re never on autopilot. That means we’re always in control of what we’re doing. We don’t coast. We’re feedback-obsessed. We’re always innovating. We want things to be as good as possible. Whether with our business, customers, or ourselves, we aim sky-high.
Enjoy the Journey
It’s been said a billion times, but life is not the destination. It’s the journey. So if we’re not enjoying what we’re doing, we’re not doing it right. Checking in with one another and ensuring we’re flying this plane together is paramount to our success.
Provide a First-Class Experience
We sell things that make people feel good. That's pretty cool. It's why we aspire to provide first-class experiences to our customers and employees. Because elevating people's lives elevates our own.
Reward Loyalty
We value loyalty, both in our customers and our business. The more you fly with us, the more you're rewarded.
Fly Above the Turbulence
Things are going to go wrong. No flight path is perfect. When there is turbulence, we acknowledge it, communicate, and correct our course. So, don't panic. It's all going to be okay.
The Latest
High Mall Magazine
We're excited to present our exclusive in-flight entertainment, High Mall Magazine, now available to all passengers.
