For the past decade, Urb has solidified itself as an industry leader by offering unique and creative cannabinoids, catering to both cannabis connoisseurs and everyday endulgers.
But we’re never on autopilot. With ever-changing regulations and lack of quality brands, we aim to fly above the turbulence. Sit back, relax, and prepare to embark on a journey into the new world of Urb.
Urb built the runway for everyone else to fly
Est. 2020
First to market vapes created with hemp compliant Delta-8 oil
Est. 2021
First to market compliant and lab tested hemp compliant Delta-9 THC edibles
Est. 2021
First to market hemp compliant live resin vapes from flash frozen concentrates.
“When life gives you lemons, make lemonade…lots of lemonade.”
For many years, a graphic designer by the name of Nick Warrender was struggling with an autoimmune disease that adversely impacted his life.
At that time, CBD had little to no accessibility. But when Nick came across CBD, he discovered how this magical cannabinoid could improve his quality of life. It was at that moment that his path, and the path of an entire industry, was about to change.
With only $900 but millions of dollars worth of passion and determination, he introduced CBD to his local community of Kenosha, WI, giving consumers a new way of living with hemp-based products. Over time, he built the runway little by little, introducing new and emerging cannabinoids and a higher level of quality for consumers.
From developing the first Delta-8 product lines to winning High Times awards, Urb has established itself as a leader in the industry. Around 200 employees now carry out Nick’s vision to elevate lives nationally. So when you experience Urb, you experience more than just what’s in our products.
We’re never on autopilot. That means we’re always in control of what we’re doing. We don’t coast. We’re feedback-obsessed. We’re always innovating. We want things to be as good as possible. Whether with our business, customers, or ourselves, we aim sky-high.
It’s been said a billion times, but life is not the destination. It’s the journey. So if we’re not enjoying what we’re doing, we’re not doing it right. Checking in with one another and ensuring we’re flying this plane together is paramount to our success.
We sell things that make people feel good. That's pretty cool. It's why we aspire to provide first-class experiences to our customers and employees. Because elevating people's lives elevates our own.
We value loyalty, both in our customers and our business. The more you fly with us, the more you're rewarded.
Things are going to go wrong. No flight path is perfect. When there is turbulence, we acknowledge it, communicate, and correct our course. So, don't panic. It's all going to be okay.
